said 1 year, 1 month ago:
@annfurnivall Ann, I was tired when I edited this, so “Adwords” got deleted when I edited it, but..
When you use the Google AdWords Keyword Tool to search for keywords, this is what you’ll see (type in antiques Atlanta and check the “Exact Match” button in the left column and uncheck the Broad match button:
The competition column in the results refers to paid Adwords competition, not the real competition in free organic search results.
If you want to compete in the search results for “antiques Atlanta” with a similar tool, you’ll usually have to pay for the tool. I use Jaaxy (http:jaaxy.com) for $19/mth. But there are several ways to do this free, if you want to invest the time:
For google results, search “antiques Atlanta” in the search bar. You’ll usually see a large number below your search. That’s how many pages there are competing for results for that keyword.
For exact matches, to see how many used your exact keyword in their title or anchor, type:
intitle:”antiques Atlanta” (no space between : and “)ORinanchor:”antiques Atlanta”
The results you’ll see is a far smaller number than the broad search match competition results you started with searching only for the keyword term.
Then, after you have results, for example, of your intitle search results, scroll down to the bottom of the page and click on the highest page numbers until you get to the last page of the search results. You’ll see a message after the last result that tells you there are more pages that basically duplicate some of the results you’ve gotten. The ACTUAL competition results for your exact keyword term is shown to you on that last page. That’s the real number of actual competitors you have for that keyword search term.
No one knows why Google doesn’t just put that number under the search results, but for some reason it doesn’t. People have lots of theories, but Google has confirmed none of them.
Hope this helps you a bit. When I talk about “real competition,” not paid AdWords competition, that’s what I’m talking about. So, if you want to know how many “exact” competitors you are competing against to show up in the SERPS, try looking for exact keywords using those search tricks above. When I first started, I’d find a term with Google’s AdWords keyword that had low competition and high monthly search results and then never show up in the SERPS and wonder why. After someone showed me this secret, it was very clear why I’d never show up — too many real competitors using my same exact keyword already had thousands of pages created for my keyword.
Jaaxy gives you these exact match competition results. It’s the cheapest tool I know of that shortcuts your time like that. Other tools do the same, with more features, but for far more. I find all the features distracts me from focusing on what makes money, so I really like Jaaxy, but others swear by their favorites, too.
But I recommend doing this manually until you fully understand what you’re looking at or all the paid tools in the world will never help you focus on what’s important.
So when I was talking about oversaturation in some markets driving the budgets for those markets out of the common business owners’ hands, I’m referring to the fact that the real competition numbers are either sky high or the players in the game have far deeper pockets than their smaller competitors have. Eventually, money buys all when it comes to competition or either buys out the competition. That’s what I’m seeing happen in certain markets already, so “low hanging fruit” will truly go away in my eyes within the next 5 years. It’s already happening.