said 10 months, 1 week ago:
@rich-brooks Don’t know if it’s too late, but I have also given presentations on using Twitter and a question I often get, in particular with smaller companies, is: how much time should we allocate to managing Twitter?
(Question valid for Facebook and most social media, really)
My answer is usually that a minimum of one hour per day is required, and it can be broken down in 2-3 sessions.
20-25 minutes in the morning: check twitter handle stream, respond or transfer.
20 minutes at lunch time-ish: check twitter handle, follow usual hashtags (via Hootsuite or other similar tools), seek out competition activities, etc.
15-20 minutes afternoon: check twitter handle, stream, respond, tweet or retweet interesting conversations or articles, etc.
Of course, there are many other ways to go about this, but this is often a question as people seem to see Twitter as a monster that will take up so much time, when it’s actually possible to break it down and manage it with discipline.