Joan Muschamp (Fagnani)
said 10 months, 1 week ago:
@bhuvan email marketing can acquire customers, but it is a process and the nurturing is a key part of it. You are building trust and familiarity, so when they have a need/are ready to buy you are top of mind.
Customer acquisition isn’t usually one-dimensional. It takes a variety of means of getting their attention, even if you are top of mind. That’s why an integrated marketing strategy is best–each customer has a different preference where they will pay attention most.
Biggest challenge: growing your list with people in your target market
Tools: a good email marketing tool with an auto-responder capability is really the best way. Which one depends on your size, budget, and other needs. I have online sales of both products and services, so I use 1ShoppingCart which includes email management.
There are many other systems available, from basic email to full marketing automation.
If you have specific questions, or want more assistance, message me.
@annfurnivall is spot on with a bricks & mortar location, build that list and use your email to get repeat business and return visitors.
Marketing isn’t one-size fits all–while some basic principles apply, everything must be viewed in the context of your business. What works for Ann may not be your best solution.