Small Business | Forum « What you think of Email marketing as a channel..

What you think of Email marketing as a channel.. (9 posts)

Topic tags: email marketing, lead generation, lead nurturing, marketing, Marketing ROI, sales

bhuvan said
10 months, 1 week ago:
For Acquiring Prospect & Nurturing prospect into customer, then building relationship by keeping them updated with info.
1. How effective is email marketing for Acquiring and nurturing prospect?2. What software tools you use Acquiring and nurturing prospect?
3. What are key challenges you face with email marketing?
Love to know all your perspective.
@bhuvan | # | Top
Ann at greenoak said
10 months, 1 week ago:
we didnt get our customers thru email marketing…..but we nuture them with email marketing……we do one email a month and again for our 4 events…..
and we are totally dedicated to building our email database….mostly from in person encounters with people in our store….
@annfurnivall | # | Top
Joan Muschamp (Fagnani) said
10 months, 1 week ago:
@bhuvan email marketing can acquire customers, but it is a process and the nurturing is a key part of it. You are building trust and familiarity, so when they have a need/are ready to buy you are top of mind.
Customer acquisition isn’t usually one-dimensional. It takes a variety of means of getting their attention, even if you are top of mind. That’s why an integrated marketing strategy is best–each customer has a different preference where they will pay attention most.
Biggest challenge: growing your list with people in your target market
Tools: a good email marketing tool with an auto-responder capability is really the best way. Which one depends on your size, budget, and other needs. I have online sales of both products and services, so I use 1ShoppingCart which includes email management.
There are many other systems available, from basic email to full marketing automation.
If you have specific questions, or want more assistance, message me.
@annfurnivall is spot on with a bricks & mortar location, build that list and use your email to get repeat business and return visitors.
Marketing isn’t one-size fits all–while some basic principles apply, everything must be viewed in the context of your business. What works for Ann may not be your best solution.
@joanmuschampfagnani | # | Top
Dea Irby said
10 months, 1 week ago:
Email usually comes after you acquire your ideal customer. Mailchimp is one of the more popular services. I like it because it is free to start with until your list gets really big. challenges of email: being consistent, having great content that makes customer want to open email, having enticing subject line, finding balance to frequency-not too often, not too far apart,…… just a few thoughts@bhuvan
@deairby | # | Top
Ralph du Plessis said
10 months, 1 week ago:
Is anyone mining their subscriber list for social media profiles? By that I mean taking your email addresses and matching them up to Facebook, Twitter, LinkedIn etc.I may start a new post on this because it is an area I am particularly excited about and would love to get some conversation going around the benefits to the marketer.
@red_mud_rookie | # | Top
Frederic Gonzalo said
10 months, 1 week ago:
@red_mud_rookie Ralph makes an excellent point, here. Social media and email need to work hand in hand, as they can leverage each others’ advantages. Social media can provide reach and awareness while email works best in relationship management, loyalty and retention. Marketers who do well combine both and do not see either as independent channels, which would be a mistake. They are all part of the brand’s online presence and ecosystem.
Cheers,
Frederic
@fredericgonzalo | # | Top
bhuvan said
10 months, 1 week ago:
@red_mud_rookie Yes there is a service its called rapportive.com or if you are a developer or heavy user of data you can use rapleaf.com
@deairby @joanmuschampfagnani @annfurnivall Thanks for your views, btw i will like to share an interesting online marketing automation tool i found, have a look at the same and please do share your feedback. Thanks again. Link below…
http://goo.gl/R41yC

@bhuvan | # | Top
Ralph du Plessis said
10 months, 1 week ago:
@bhuvan Thanks. yes I know about those services as I have looked into it quite extensively in recent weeks. We are working with another service called Fliptop.com which was the catalyst for my interest in this topic. SOOO much opportunity out there, we are barely scratching the surface with social media.
@red_mud_rookie | # | Top
bhuvan said
10 months, 1 week ago:
@red_mud_rookie thanks, seems interesting!! BTW Social Media Monitoring and marketing companies are doing this…and Mailchimp is doing this in partnership with rapleaf.// Happy to help.
@bhuvan | # | Top