HI @rich-brooks  

Google+ for sure.  Twitter maybe. Not necessarily LinkedIn.  

If they have a health and wellness blog, I’d tweet those articles and articles from other hospitals. 

I think something along the lines of health and wellness but also acquisitions. What kind of equipment do they have and are acquiring (like a press release of such). 

Physical, occupational and speech therapies in particular would be great subject matter for departmental blog posts. Also mental health issue posts.  The good old stand-by is first aide, along with wound care. 

I say twitter because it does not take a lot of time to blast out blog posts. I say Google+ because it’s Google based and will boost them at some point.  
Broadcast or local?  Both for a hospital, depending on their size and if they will have a dedicated person or department for online SM and advertising.

Eileen