Hey guys,

Im a social media coordinator for a startup technology company and I’m noticing that our fan pages for our products really aren’t receiving as much engagement as we’d hoped for. We’ve tried contests, posting at different times, a variety of relevant content, photos, videos, etc but we’re missing that “it” factor that can really spark the immense amount of engagement many other brands have received.

have you ever experienced this with your brand? how did you overcome this? What finally worked?

@moniquej It would be great to have a look at the page, but have you tried being personal?

I know this sounds like an obvious answer, but simple things like injecting your personality into the posts and signing off with your name makes a real difference.

Also, who is your target audience? Are they on Facebook? If so, where? Are you a member of any groups on there? Or anywhere else for that matter?

Try and target the early adopter crowd – they are the ones who will use new tech.

What is your app/tech about? Who is that targeted at? Have you find where they are online?

What else are you offering? Free stuff? eBooks? Guides? Knowledge? Help?

How long have you been trying to gain traction? Sometimes it takes a while to build an audience.

Cheers,
Russell

@moniquej — would you mind posting a link to your Facebook page and the company website?

@lukaspleva

Here is the company website:  http://www.vionic.com/
and the company brand prage: http://www.facebook.com/vionicinc

@moniquej — if you don’t mind me asking, how have you been able to get the 10,000 likes? It seems like you’re basically a software B2B, so I presume most of your fans are your existing/potential product users? In order to foster an engaged online community, you need to publish content that’s relevant to your fans. What are your 3-5 biggest sources of “likes”?

Beyond that, here are some general thoughts:

• When you ask questions, make sure that people can answer in one or two words. Things like “how do you and your team work together” are a no-no, as they require too much effort on the part of the user.
  
• A recent study by Facebook has shown that the most effective posts are brand-related, so minimize the amount of unrelated content, e.g. what’s the weather forecast in your area.
• Stop talking about yourself and follow the 80/20 rule; 80 percent valuable content that your fans will find interesting and relevant; 20 percent talking about yourself.
  

- Lukas

@samanthagentile Thanks Sam!!  

@deairby Thanks, Dea! I am going to start getting a big head.