@petaminter12 There are two different types of people that build website and web solutions – A web designer and a web developer. A designer usually focuses on the visual aspect of the site and a developer focuses on the coding aspect.
As a developer, when I have people contact me about their WordPress website and why it’s not getting traffic, 8 times out of 10 it’s because it wasn’t built with for business, it was built to be beautiful. Contrary wise I’ve seen beautifully developed sites that don’t work for the businesses needs, because the developer doesn’t understand business processes or needs.
Ask a potential designer about their coding experience and their business experience. Ask them how they would they organize the information on your site. How would they achieve your most wanted action that you want your visitors to take. Ask them how they would market your website if it were their own.
Ask a developer, what their graphic experience and business experience is. Ask them how they would achieve your most wanted action you want your visitors to take and how they would market your website if it were their own.
What you really want in someone that will be building your website is the ability to help people find the easiest way to take action on your website. When people take the action that you want them to it will develop into leads and sales for them. You may need some really great webcopy or an clear, easily readable way to find your products and services. Remember your website has 2 customers … Google and your visitors.
My husband is a business guy first and web developer second. He’s been self employed for 30 years – in several businesses – bakery owner, real estate broker, freelance data base programer, international speaker and now a WordPress Website developer – so he brings all sorts of marketing experience for several type of industries to the table. He knows what one needs to do to market their business off-line. This gives him an advantage when it comes to on-line marketing & content and building a site that takes full advantage of all types of search engine marketing.