E N Brown
said 3 months ago:
This is where a Klout, Kred, PeerIndex and/or TrustCloud scores comes into play. You know, the scores that everyone poo-poos and believes are useless.
Any score above 50 is way above average as average is 40 (not 50) at Klout.
You also have to check individual accounts – Google+, Twitter, Facebook and LinkedIn for recent activity and number of followers.
I read an article recently about people with high educations speaking about Social Media online when they don’t even have a twitter account. How IS that possible? Because they have not worked in the trenches and in my book, that makes them a novice, just like everyone else. Certainly NOT an expert.
If the top SM programs are not or have not been worked by a person for an extended period of time, that person is NOT an expert.
There are other things you can do too to check the credibility but the basics are what convince me. I’m not from Missouri but you still have to ‘show me.’
I drive a car. Does that make me an expert mechanic? Hardly.