What Makes A Social Media Expert and Are You One? (13 posts)

  • Hi-

    Just finished reading the Social Media Pet Peeves and found the comments interesting including comments about “Social Media Experts”.  So, what do you think makes a person a Social Media Expert?  

  • @stevecurran

    Someone who doesn’t call themselves an expert. ;)

    I can’t remember where I was just reading about this, but there’s an INSANE number of people on LinkedIn with the title Social Media Expert or Guru.

    Ah yes, now I remember: http://www.pressherald.com/blogs/socialsocial/190721741.html

    One could use the Malcolm Gladwell Outlier’s metric of 10,000 hours put in, which would be difficult in an industry like ours.

    I find that social media consultant is less highfalutin and easier to get away with. 

  • no im not..lol…but a lot of other stores come to me  for   talk, since  my page is working  so well…

    for me a welcome expert  would  be someone who  shows insight into my   world if he was trying to serve  my world….my world is   face to face   brick and mortar  not   cyber selling….  and   could show   some   of  his work  that   related to my world…like pages he worked on and  testimonials….and  had    industry facts  and   benchmarks and    lots of  real life  examples of whats working on   pages  ,,,,…..and be a good listener….and  be able to get down into the non tekk details more….i figure we can do about anything with time and effort….  but what  SHOULD  we do  with  our  social media is  the ;most important  question to me…i  dont  need ot know all the how tos, i wouldnt be doing  the tekk work………  …. 

    with my facebook  i feel like i have a tiger  by the tail…thats why im here trying to  soak up  some  good info…. but  my  experience on my  social media platforms    is   not what   we usually  talk about on here….  im  always hoping for  an expert with tons of store  clients   who are  facing  my issues….i have a business and payroll so  time is money to me….im  kind of  suprised  at how much effort   many  do  for so little  return…that  would  worry me  in  looking at an expert….. its  kind of a bubble imho… 

    @stevecurran i enjoyed the   llists a lot  too….   dang …i guess  we all have  kind of a  need/love/hate  relationship   with    social media and   need to learn as much as we can….so i  really do  appreciate   the experts…the many many experts….

  • Hi Steve.

    This is where a Klout, Kred, PeerIndex and/or TrustCloud scores comes into play. You know, the scores that everyone poo-poos and believes are useless. 

    Any score above 50 is way above average as average is 40 (not 50) at Klout. 

    You also have to check individual accounts – Google+, Twitter, Facebook and LinkedIn for recent activity and number of followers.  

    I read an article recently about people with high educations speaking about Social Media online when they don’t even have a twitter account.  How IS that possible?  Because they have not worked in the trenches and in my book, that makes them a novice, just like everyone else. Certainly NOT an expert.

    If the top SM programs are not or have not been worked by a person for an extended period of time, that person is NOT an expert. 

    There are other things you can do too to check the credibility but the basics are what convince me.  I’m not from Missouri but you still have to ‘show me.’

    I drive a car.  Does that make me an expert mechanic?  Hardly. 

    Eileen

  • i think  judging   a social media persons expertize  by their   facebook page  would  be  kind of  bad….many  know   tons about  facebook and   have pitiful amounts of  followers on their own page…and  they could still be of  great help to a client , who is  in the   right business   for a good page……. facebook just doesnt  fit all businesses the same..

    . @supereb i used to have more followers than grandma  mary…lol….and i  am a luddite in many ways….i think she has passed me  now…dang!!!

  • Define “expert”? Is it someone who knows everything current about every SM network? If so, there are no experts.

    The entire Internet realm is a constantly changing beast, take Social Media and multiply that by 10. I spend many hours daily trying to stay ahead of the curve just to find there is so much I don’t know.  

    The best expert for any client is the one who has direct experience with their industry and not all industries are equal and not all experts can provide the same value. This doesn’t make them any more or others any less of an expert, just makes them right for that client.  :)

  • This is such an interesting debate and something I can really relate too.  I have used the term social media expert – however I tend to only use this when I have to (i.e. other people have said that I am rather than myself).

    I don’t proclaim to be one as @Cynthia says above, there is no expert of anything, we’re all continually learning and let’s be honest social media is such an evolving subject that it certainly makes it harder for the “so called experts”.

    I wrote a blog post a while back which had some very interesting comments on how to spot a social media expert here.

  • I think call yourself “expert” can be a little arrogant. I agree with Rich, social media consultant sounds a little more realistic. Expert is a strong word for no matter what.Good question Steve.

  • What equals expert depends on needs. In Social Media industry with so much self puffery it is insufficient in most industries to simply a self proclaimed expert; more is needed, for example a track record with quantifiable results. further the results need to have merit, did FaceBook likes create sell through? Does Twitter activity generate positive buzz about business within targeted demographic? 
    That being said expert is in the eye of the beholder. The claimant should be willing to explain any self proclaimed titles. 

  • I don’t know that anyone should ever call themselves an expert in social media for the main reason that it changes so rapidly. Just as you start to see your strategies for clients work, it gets turned on its head with new updates and changes and guess what? Your scrambling just like everyone else trying to figure it all out again “Expert” Fail. Case in point I just sat in on a Pinterest webinar with a so called expert a few days ago. And wouldn’t you know it almost everything that was involved in a great marketing strategy either no longer exists or doesn’t work the same. 
    Maybe instead of Social Media Expert we need to say Facebook 2.0 Expert! That way you could get away with being an “expert” with a particular version which is more creditable. I might try that out and see what kind of response I get:)   

  • There is simply NO way you can be an expert. I’ve been working in social media realms for years and year and learning something new every. single. day. I can, however, and with some confidence, help educate and lead others. And if there is something that stumps me I know where to look for answers. Expert, nope. 

  • someone who produces results not talk

  • I agree with everyone who says social media is evolving, we still waiting to hear from the rise of web 3.0 that is predicted to source information before a user even knows it’s needed.


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