said 1 year, 5 months ago:
I may be confused but thought this was a small business forum and not just a blogging forum. For a small but hopefully growing product based business, I see the major challenges to be growing more traffic, converting traffic to prospects and converting prospects to customers such that revenue and profits grow substantially.
This will be approached using multichannel marketing based on SEO and complemented with content marketing (blogging, article placement, and social content) and social media marketing (FB, Twitter, YouTube, and others) all with the intent of growing community around the products and related information. Community will in turn develop relationships that can turn into a value add marketing opportunity.
The view has to be from the outside – in so that community can be developed. Not the inside out of advertising (which does have its place) which does not always play nice in social networks.