@rich-brooks Spam, and intrusions are in the eye or ear of the beholder. Many times the same people who complain about advertising mail, for example forget that they will be happy when just the right offer comes along. “junk” is a relative term–a single person who never cooks might feel that way about grocery ads, but a Mom with a family and a tight budget welcomes them each week.
In social media, I personally think a lot is in the way the message is crafted and the frequency. The same message Tweeted every 15 minutes to me is overkill. That’s one reason I like the FB timeline allowing a highlighted message, because it’s real estate consumption helps make it more sticky.
At the end of the day, it still takes a minimum of 7 ad impressions (from any sources) to get attention, and in today’s internet age, I believe that is going higher.
The better we can all be about targeting the right market and eliminating no prospects from our audiences, the more effective and less like spam it will seem.
I am a big fan of “opt outs”–if someone feels I spam, or doesn’t like what I tweet or post on FB, I don’t need to speak to them. They can find me later if they change their mind.
I also think those of us who are marketers (and even many small business owners who pay attention) are hyper-sensitive to advertising and social media messaging. I have been reading ads and paying attention to media messaging for my entire career–on purpose, so clutter to me is a relative term, as is spam.
I don’t want your message again if I opt out, but have the option to ignore, delete, or trash it if I don’t.
Now, I have a real pet peeve about phone calls that I have yet to figure out how to stop. We’ve moved and clearly got a number that used to belong to someone else. Unfortunately, this someone else is a deadbeat (and that’s being nice). The collection calls come in over and over again, and despite many repeated attempts, some of the services haven’t gotten the message. If I’ve talked directly to the business, they will stop calling (like the power company) but those that go to a service never seem to stop. But as collectors they have rights that marketers do not. (OK this rant is off topic, but if anyone has insight on how to fix it, message me)
So, the short way is to say I think spam is a personal definition, unless it is addressed directly by a law we must follow.