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For me is that you have to be clear about what you want to be known for, what your brand stands for. And then you have to be vigilant about building an integrated marketing presence that supports your identity consistently. And, What is your opinion?
The right message put across in the right way – the brand landscape, setting, scenery as it were all being expressed – not so much a case of absolute reflection but congruence …
I don’t think social media is any different than other media or other channels…be consistent in voice, story & imagery in a way that makes sense.
@chris-brogan, who’s our guest expert today, had a great post that’s very relevant to your thread today, so I’ll share it here: http://www.chrisbrogan.com/not-a-social-media-guy-bigger-stories/
@ask2drmary Branding transcends platforms. It’s about being consistent whether in image, content or delivery wherever you are (or your company is). Totally agree with you @rich-brooks – thanks for the article. Love Chris!
Knowing what you want to achieve is the biggest step and then consistently building your business image to reflect your vision.
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