After visiting my website, many prospects and clients have told me that they feel they already know me, personally, as well as understanding what I do.

95% of my new business (other than referrals) results from my website’s Google positioning and content.

However, many business websites are still little more than online brochures. Sometimes slick-looking, but weak on content and/or SEO. Verbiage is often too hype, or too corporate-speak.  Significant links don’t work.  And to my great surprise, quite a few are lacking bio on the organization’s leadership.

What does your website say about you?  And what do you think is essential to making a website an effective selling tool for your business?

You don’t need to be different to be effective.  If you know what your customers want to hear across the counter, then they need to “hear” the same thing at your website.  Too often, website content writers can’t write in plain English, rhetorical style, the way we talk.

Now THAT could be a topic all of its own, Barbara, why don’t you start that as a new topic and invite comment from the scores of SEO experts who are your fellow members here?

THAT”s what I’m talking about!  I get similar reactions, and as a result I usually have clients I really enjoy working with.

@bernsteincrisis Jonathan, I really liked your site. You bring heart to a heartless subject and make people feel safe and that you are accessible. I will be taking some of this spirit into future implementations if my own site. I am learning mre and more that people hire us, not our skills.

My suggestion to anyone considering doing a complete overhaul of their site is don’t you want to get someone who can help you make changes to generate leads and sales. This usually involves reorganizing of information and revising as well as adding things like call-to-action buttons that direct people to where they want to go. Look for someone who knows about website conversion optimization to help you. Typically web designers do not have experience in this area.

@barbara, I can provide you with a wide range of resources. Feel free to contact me with your information so that I can send the information to you.

@bernsteincrisis

Jonathon, somewhere in the Clubs today a member started a Forum on websites going dark in times of crisis. She’s writing a white paper on the subject and asked for input. Right up your alley, guy. If you have time, see if you can hook up with her.

BTW, you site is very relevant, organized, and just what your clientele needs and wants to see. Perfect example of what you’re talking about here today. Thanks for broaching this subject with us all. It’s a very much needed subject and sometimes a difficult one to bring up depending on the crowd. You’re input here was well spoken, diplomatic, and timely.

Thanks for starting a great thread. Very helpful to everyone.

Robin Carlisle