said 1 year, 4 months ago:
After visiting my website, many prospects and clients have told me that they feel they already know me, personally, as well as understanding what I do.
95% of my new business (other than referrals) results from my website’s Google positioning and content.
However, many business websites are still little more than online brochures. Sometimes slick-looking, but weak on content and/or SEO. Verbiage is often too hype, or too corporate-speak. Significant links don’t work. And to my great surprise, quite a few are lacking bio on the organization’s leadership.
What does your website say about you? And what do you think is essential to making a website an effective selling tool for your business?