What do you think of Magento for e-commerce? (6 posts)

Topic tags: e-commerce, Magento
  • A prospect has asked us about building him a site with Magento. I’m leery of learning a new platform for one client but he’s willing to be our “guinea pig” as we learn, and it might open up new business opportunities.Has anyone here in the clubs used it? What did you think?

  • Rich, I don’t know Magento myself (my antiques/collectibles and jewelry websites were just recently rebuilt on OpenCart), but my husband (and IT guy) works for a company that has their website built on Magento (community edition).  I asked him for his thoughts/input, and he reports that Magento is extremely robust, thorough, and complicated, and there are a number of third-party extensions available.  He finds it a challenge to modify, and their greatest challenge has apparently been in the upgrades, as the upgrades are not always compatible with extensions that might be in use.

    He adds that it has a lot of cool features:
    – SEO URLs are automatic, and when they change, it remembers the old ones;
    – bundled products;
    – tiered pricing;
    – configurable products;
    – tons more.

  • @rich-brooks @hjelliott I used Magento a couple years ago for a short period while I was exploring an affiliate business.  So my comment is based solely on that brief experience. 

    Having said that, I have to agree with Holly (and her husband’s input).  I think for the experts, Magento may be the platform of choice because it offers a lot for start-ups as well as established businesses. At the time I used it, I thought there was a lot to learn – in order to take advantage of all of those “cool features”, but who knows, they may have simplified things since I last ventured there.

    Perhaps, one factor that should influence your choice is the nature of your client’s business. For example, does he/she sell homogeneous product or diverse items?

    Bottomline is I think regardless of the platform you choose for your client, you have to be prepared to spend some time learning the tool (beyond the installation phase, which itself could be complicated).  Also, you have to allot time for (ofttimes pesky) upgrade and security issues. Of course, there’s the ever present need to maintain SEO.

    I am personally eying OpenCart for my next adventure into ecommerce.  I’ve heard good things that need checking out!

  • On a scale of easy-difficult to use, free-cheap-expensive, auto seo vs not… what would yall recommend a one-person shop on a tight budget use for ecommerce? A high end client like Rich’s?

    Didn’t mean to divert the topic, but as long as we’re talking ecommerce, Rich, what are other alternatives?

    Robin Carlisle @hjelliott

  • My site was previously built on ZenCart.  I liked it okay, and like OpenCart, it was a free shopping cart system.  ZenCart had far more of a patchwork look/feel to it from the admin end, I think largely due to having been developed by a number of software contributors, not all taking the same approach (for instance, some selections would be field inputs (1=on, 2=off), while others might be True/False checkbox selections or radio button selections).  Not being the one who has had to do all of the heavy IT lifting on either platform, I can only add that my husband has repeatedly said that he prefers OpenCart over ZenCart.

    With OpenCart, we have purchased a handful of extensions, some of them fairly basic but really necessary features; others costing $10, maybe $20, but big time savers when it comes to listing setups, etc.  While that takes it out of the “free” column, we’ve spent well under $200 to get what we have. (I’ve lost count of the hours of setup and tweaking.) 

    OpenCart comes with various features that weren’t part of ZenCart – Wish List, Compare, related products, affiliate, just to name those that come to mind at the moment.

    @atlantarobin @rachelagheyisi

  • In 11 years we’ve been on 4 platforms and 7 hosts. In march of 2010 we migrated to 3dcart @Robin Carlisle you can get into 3dcart for as little as $20/mo it’s quite robust. they offer true 24/7 phone support – we’ve spent a couple of thousand on customization and continue to “tweak” It’s very scalable and has a boatload of 3rd party plug ins which brings me to @Rich Brooks original question. we spent 7 years with http://www.mivamerchant.com/ we left because it became a bit developer intensive and was driven by LOTS of 3rd party aps – We had about 135 active “modules” live when we left each providing a specific functionality. The reason we did’t go to magento was as I understood it you get the core open source cart and you partner with a magento developer. I spoke with a couple and had to select from a buffet of around 2500 “functions” they could build into the cart. I didn’t want to go “ala carte” any longer. I went with a very expensive “all-in-one” but it was written in terrible code by offshore entities and had to flee it which is how we ended up with 3dcart. As complete as 3dcart is I still farm out site search http://www.searchspring.net/, cart abandonment http://www.veinteractive.com/us, shipping fulfillment http://www.interapptive.com/ and email marketing http://mailchimp.com/  I wrestle with their API and multi browser rendering but you’ll get that anywhere. Reporting’s pretty robust 


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