said 5 months, 1 week ago:
It all comes down to clearly outlined goals of your campaign and overall strategy, not just what you do on Facebook. @annfurnivall I know where you are coming from with regards to many businesses not working very well on Facebook, in my experience its more down to incorrect/unrealistic goals before going onto the platform.
With so many users on Facebook every month, almost every segment of every target market is on the site, so its how you strategically use that to a businesses benefit. Sometimes just creating a community where people interact with each other, not just the business and sales team is capable of large increases in customer acquisition and retention.
But, its certainly no quick fix where you try for 2-3 months and start counting the sales