Joan Muschamp (Fagnani)
said 4 months, 2 weeks ago:
@mikedigaetano I’ve been part of an extensive discussion of SMS messaging in one of my LinkedIn groups. I can certainly say it can be an emotional topic, not just a business-marketing one.
My opinion is that it can be a great channel of communication. However, the strategy comes first, and knowing your target audience. It can’t be chased like another rabbit–you need to understand your target audience and some preferences. As with all things these days, different strokes for different folks.
Many people love text reminders and promotions, while others hate them. I have several friends who pay to received texts, so they find it completely objectionable.
It all has to come back to the customer’s preferences and monitoring what works. As with any channel using it well and measuring performance is key to success.
I think its use will grow more, and hopefully be refined.
But don’t put me on your text list. I will reply ‘stop’.