E N Brown
said 5 months, 2 weeks ago:
Hi @annfurnivall —
It’s because you are regional and not national that you should be doing much better with your terms and new ones as well.
Ann, you don’t JUST sell antiques, you sell furniture, lamps, cabinets, refurished goods, country decor, collectibles, gifts, used furniture, bars, china cabinets, hutches, garden and lawn ornaments, and any terms you can think of for household decor: signs, buckets — everything. Why you’d want to cloister your store to one category is simply beyond me. The potential of your store is lost if you only concentrate on one area.
Sure the home page could be and should be “antiques” but also is could fall under “country decor” and other pages should stand out ON THEIR OWN for what the goods are. Wouldn’t it be nice to have dozens, or hundreds of different search terms for your website? Each page is a potential gold mine all on it’s own.
I saw that someone in another thread tried to lead you in the right direction (as I have several times) and that is that your website needs an overhaul by someone who knows how to build a REAL website structure; how to research keywords for your business; how to make it so people STAY on the website to look for what they want. Organization of a website it not something just anyone can knock off with the potential you have there. And I’m gonna say this too, if at all possible don’t go for a CMS (content management system) site.
People could go to your website and PayPal you money to hold an item for them (a down payment) until they can make the trip to your store. There are so many options I can’t begin to list them all here.
Ann – I’ll make an example to show you what I mean and post a link so you can see the potential in the numbers that Google has to show us.