said 1 year ago:
Dea, I’m actually a content over appearance guy for the most part; but a good, clean, uncluttered appearance sometimes means very accessible content.
If the content is no good, however, then it doesn’t matter how nice the site is. They’ve failed to provide me service; they may have had some perceived value initially, but in the end they’ve only wasted my time.
My time is at such a premium, that when I surf the web, it is actually ‘search’ the web. I need something and the content needs to be accessible and it must resolve the reason for my search.
Some of the best content to fill my needs were found on sites that had no great appeal; they had a lackluster appearance, or they possessed some other quirky thing. Nevertheless, they kept me coming back because their niche filled my need and then some.
In fact, it seems this has been true in much of my experience (and that is not to say that it is a very rule of life). As a former Navy diver I’ve been around the world for more than a third of my life, and the best food I’ve eaten was rarely found in the nicest, cleanest eateries; the best bookstores I’ve encountered were often old, dusty, semi-cluttered mom-and-pop operation.
On the web, sometimes some of the best content providers are just trying to get by, and had they had the resources, perhaps they would be able to partner with someone that could get them a terrific looking site; but alas, it is not always the case. “All that glitters is not gold” is an old maxim that testifies to this very thing.
Again, it would be nice to have my gold found in a great package, which is easy to open, and a pleasure to set on my desk; but the reality is, gold is mined from ore; but once found and tapped, I’ll be back again and again.
Anyway, just a penny’s worth of my two-cent opinion.