Webinar- How to Promote- What are your methods? (9 posts)

Topic tags: business, business owners, help, ideas, suggestions, tools, webinar
  • Profile picture of
    Firestarter
    Preston Odenbrett said
    1 year, 2 months ago:

    What methods have you used to promote a webinar?

    @prestonodenbrett | # | Top
  • Profile picture of
    Club Leader
    Rich Brooks said
    1 year, 2 months ago:

    @prestonodenbrett

    When I first started doing webinars I looked at my Google Analytics to see which keyword phrases were driving traffic to my site. That gave me an idea of what type of content to have in my webinars.

    I also had built up an email list by this point, so I sent out promotional emails. I promoted the webinars through our website, blog and social media outposts.

    @rich-brooks | # | Top
  • Profile picture of
    Explorer
    Scott Bush said
    1 year, 2 months ago:

    @prestonodenbrett I’ve seen the most success from newsletter and Facebook marketing. Mentioning it in a weekly or monthly newsletter goes a long way, as does sending reminders about it on your Facebook page.

    One area that I think gets overlooked is having a webinar landing page, where people can register their information for the event and gain more information before registering. This allows you to capture leads, which you can hopefully turn into business, even if it’s just reminding them of when the webinar is.

    @sbush | # | Top
  • Profile picture of
    Firestarter
    Preston Odenbrett said
    1 year, 2 months ago:

    @Scott Bush and @Rich Brooks Yes- we have a event registration page, but I need to work on the copy a bit more.. we have had over 189 people look at this page but only have had about 22 people sign up. This was over the course of 2 weeks. We just need to get this word out to more business owners. The issue is my friend has not created a newsletter or anything like that. He is “old school” and I am attempting to create new ways for him to think of his business. Since we are still a start-up, we have to create more ways of letting people know about us. We are local and he has been a brick and mortar business for over 25 years. He used to be my client 20 years ago.

    The funny thing is according to my reports on people that registered for the webinar mostly all came from Linked-in… Facebook got nothing… Need to review Linked-in and create more relationships. The nice thing is I already have over 500 connections.

    I have also thought of charging for the webinars? Sounds like that when you charge for something, even if it is a little bit, people will make time for it and plan to make it. Just not sure how much since our webinar is based on interest of our service/product.
    Thanks for your 2cents I do appreciate you taking time.

    @prestonodenbrett | # | Top
  • Profile picture of
    Sage
    Joan Muschamp (Fagnani) said
    1 year, 2 months ago:

    @prestonodenbrett If you’ve had that many page views, that seems to be a fairly low conversion rate. Take a good look at the landing page copy and make sure you have compelling reasons to register at the top of the page. Also, make sure you have a number of ‘Regsiter’ links and buttons on the page.

    I have found a combination of promotion works- email, e-newsletter, LinkedIn, home page announcements and a call-down campaign for key prospects work together, along with Twitter and FB as well.

    In my email and e-newsletter copy I make sure there are direct links to register, as well as links for more info. I also make sure the reg form is right on the info page, so I remove one more click–at least for webinars.

    @joanmuschampfagnani | # | Top
  • Profile picture of
    Firestarter
    Preston Odenbrett said
    1 year, 2 months ago:

    Thanks @joan muschamp – I sent you a personal message… Thanks

    @prestonodenbrett | # | Top
  • Nadadur Janardhan
    Explorer
    Nadadur Janardhan said
    1 year, 2 months ago:

    Great ideas and tips from all the friends. Should try out by next week and see for self.

    Janardhan

    @nadadurjanardhan | # | Top
  • Profile picture of
    Guide
    Debbie Lynn Butler said
    1 year, 2 months ago:

    @prestonodenbrett Have you posted your Webinar as an event on LinkedIn? Have you included something like “If you can’t make the Webinar, sign up anyway to make sure you receive the link to the recording, the Webinar transcription, and our Take Action Guide” in your promotional copy? With people’s busy schedules and the possibility of someone from another time zone finding you online, you might not want to limit yourself only to those who are available at a certain time. 

    @debbielynnava | # | Top
  • Profile picture of
    Firestarter
    Preston Odenbrett said
    1 year, 2 months ago:

    I did… we can’t record it yet… if people follow the link to register on the bottom it says can’t make send email to with subject line webinar and we will let you know of the next one we do. When I posted to groups on linked-in Events it deleted most of what I said… then you have to click to see the message… worked better when I posted to groups from eventbrite system.

    Looking more for partners who would like to share this with people they know.. I think that is the best. Still perfecting this strategy.

    @prestonodenbrett | # | Top

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