Joan Muschamp (Fagnani)
said 1 year, 2 months ago:
@prestonodenbrett If you’ve had that many page views, that seems to be a fairly low conversion rate. Take a good look at the landing page copy and make sure you have compelling reasons to register at the top of the page. Also, make sure you have a number of ‘Regsiter’ links and buttons on the page.
I have found a combination of promotion works- email, e-newsletter, LinkedIn, home page announcements and a call-down campaign for key prospects work together, along with Twitter and FB as well.
In my email and e-newsletter copy I make sure there are direct links to register, as well as links for more info. I also make sure the reg form is right on the info page, so I remove one more click–at least for webinars.