said 6 months, 1 week ago:
I’ll be echoing a lot of what @mitch-rezman has already said.
You really need to communicate to the site visitor VERY quickly, and they should know in an instant if this is the right website.
So this means:- what do you do? (mentioned clearly)- where do you do it?- what sets you apart from other caterers in your area?- who is your audience?
The last point is where I see most people fall down. They want to offer their services to everyone so they don’t miss any opportunities. It feels wrong to narrow your scope – but every time I see people do it it works.
So in terms of catering services – is it silver service or finger food? Weddings or children’s parties? Do you prepare and cook all the food yourself? Is there a type of cuisine that you specialize in? All of these are opportunities to say “we are the experts this field”.
Onto the design elements:- website is really dark. For the last few years most cook books and food-related publications that I see use as much white as they can. They open up a lot of space and put a huge emphasis on the photography.
- I’m finding that block of text is quite difficult to read. I suggest reducing the word count, and in the process really emphasis what you’re selling: entertainment, and stress relief for event organizers. Off the cuff:“You’re invited…..
To sit back and enjoy Humboldt County’s most relaxing and professional catering service.
Sit back and relax while we handle every aspect of food preparation and service at your next event.
If this sounds appealing – click the link below and let’s start chatting….”
You can probably weave something better than that, but it brings the volume of words right down, and gets your message across much more powerfully and quickly.
- My personal preference is to have a testimonial on the front page, even if it’s an except. This is such an excellent line: Her flexibility, culinarytalents and attention to detail make Elizabeth, and Uniquely Yours
Catering, my first choice for any event, large or small. It seems a shame to have it tucked away.
- the Facebook feed on the front page takes up a lot of real estate. If your website is intended to bring people to the point of buying your services then I think the space can be better used.
- The header is too large, and kind of distracting.
Whenever I look at a website I try to look at it through new eyes (quite easy to do when I haven’t seen a particular website before!)
But then I ask myself “is this enough to make me want to click more?”So in my view the home page really needs to send a message really quickly that says “yep – you’re in the right place, here’s the proof, now here’s what you need to do next”. Anything less and you’re missing out a huge chunk of opportunity.