said 7 months, 3 weeks ago:
You’ve gotten a lot of good advice in this thread already, but that’s not going to stop me from adding my own .02.
One way which you might position yourself as a provider of social media services is connect with local organizations (Chambers of Commerce, SCORE, and other business organizations,) and ask if you could present for free to their members on some aspect of social media.
I’ve gotten a lot of business over the years this way.
You should also have a blog and email newsletter (list building is critical for long term success) that you use to help educate your target audience about social media.
Find out if there are local networking events you can go to and do that.
As far as pricing goes, it’s wide open. Depends on what you’re doing, where you’re doing it, and how much experience you have. If you have friends running businesses you could have them do some recon work for you by calling other social media providers and asking for a quote.
(Some people think this is wrong, but I chalk it up to competitive analysis.)
Find a couple of places you can do it for cheap or pro bono to build your portfolio.
Do this all after work, during lunch, etc., so you keep getting paid and keep your benies.
You’ll know when it’s time to make the leap.