Wanting to start as a Freelance Social Media Manager/Blogger (18 posts)

  • Hi Everyone!

    I have been searching in these boards but haven’t really found advice for what I need. I work full time as a Social Media Strategist for a timeshare assoc. but I want to pick up freelance work on the side, and eventually move to only working freelance. How should I go about getting started? What is typical pricing to charge? I don’t want to overcharge but I also don’t want to sell myself short. Also, I haven’t found much information on this anywhere, but at my full time job, I actually don’t have enough work to warrant sitting in an office 40 hours a week, does anyone have advice for asking my employer to let me work as a contractor rather than an employee? Is that recommended? Lots of questions, I look forward to any advice you may have! Thanks!

    Stephanie

  • you joined and then asked one question. maybe you need to do a bit more research before you assume that people will fly to you with all answers to your career questions.

  • I am new here to but as a CPA & Business Consultant; I wouldn’t ask to be a consultant vs. employee. Enjoy the benefits of being employed & let the employer pick up all the employment taxes & fringes that go with it. If you already have the social media expertise start picking up some businesses on the side & see were it goes. You may ask to go part-time if you can afford it. As Mac said it will take time & research not one clear cut answer for you.
    Remember the Tortoise & the Hare – “Slow & steady wins the race!” 

  • @stephanie-saum I started doing consulting on the side for small businesses in my area. Before trying to dig-in and find clients I took time building my Facebook page for business to show what services I would offer. I also set up basic profiles for my “business” across other social media. Once I did all of those things I began speaking with friends and asking for referrals then spoke to owners of local businesses. Before taking on additional clientele I did pro-bono consulting and set up for the small Veterinary Clinic I take my pets to in order to gain the experience and the positive feedback and referral. I have built on that experience to build my services.
    I don’t have a set pricing scale that I use. When I am approached I complete my due dilligence in what the business currently does, what they expect, and whether their expectations are something I can deliver. I offer pricing based on the bare minimum, what they expect, and then what I think would work best. Thus I give them options with committed terms and they select what they want most.
    I personally work 40+ hours a week and even if I only worked 40 or less I would not ask to do contractor work. My preference has always been being a full employee in my profession and my small business for consulting is contractor work

  • @alexandrabriggsThank you for sharing your experience with me. I do some work on the side pro bono, and what freelance work I have got I typically charge based on what the clients expectations are etc. too. I will continue to do my research and start out slowly. I only asked about talking to my job about not being a fulltime employee because I would like a bit more flexibility in my schedule. I may ask to go to part time in the future. Thanks for your advice again.

  • @richardmclaughlin I wasn’t looking for people to answer all of my career questions. I have been working in Social Media for 3 years but always in a corporate full time setting. I have been reading SM examiner for a few years now along with other blogs, and was just curious about a few things. I am sorry if I offended you in some way.

  • Working part time would give you an opportunity to get your feet wet so to speak.As long as you have your insurance and other benefits covered that you currently get, it could be a positive move for you.

  • @stephanie-saum, @alexandrabriggs Thank you both for sharing. From experience, I can say that being self-employed has perks in flexibility, etc. but steady pay check & benefits are worth a lot, & take some adjustment to not have. You might also offer “barter” to recruit your friends/1st clients. Good to chrg some small amount (or trade), in order to build client list. After making them happy, be sure to ask for testimonials & referrals! It is also a good time to track your time & figure out what you will need to charge moving forward. Good luck Stephanie! 

  • @cjrivard Thanks for the help!

  • glad you jumped in and asked your question and hope you are searching throughout the forum for more information, Stephanie@stephanie-saum

  • My impression is that people who are working as freelancers have done quite a bit of blogging and guest blogging in order to develop their style and market appeal…. Because I am new to website building and blogging I am spending many hours daily following the links of the contributed articles….. and I see that the authors featured are usually active in Social Media, they support wherever they can, they contribute huge  and valuable content and the articles on their own sites are deep wells of facts and ideas.They are committed to helping others. At least that is what I have noticed..  for some reason those people must get noticed by sites that want good content and then they must get invited to contribute. (for some reason my incoming invitation box is not overflowing.LOL)

  • A search for ‘guest blog’ will list several sites that are looking for content….and there you can find some places seeking bloggers and also some idea as to what the pay schedule may be. I have some misgivings about what I found because many sites want pages of content(fillers), not necessarily willing to pay a topnotch blogger for their work. From what I have read there are bloggers and then there are expert bloggers who are sought after and I am thinking that those  people are paid as consultants demanding substantial remuneration which is not disclosed..

  • @stephanie-saum You have the same questions most of us have when we’re first getting started. Don’t underestimate your skills. 

    I’d suggest looking in Facebook for local businesses that may need help with their fan pages. Updating a cover or adding a tab is a great introduction and way to build both a portfolio and credibility. You could charge $97 for each. After you’ve delivered on the project you could use it as an opener to discuss other potential projects with the client. This has been a great door-opener for me, and since you already have some “inside” experience it’s a great way to move out.

    I’m happy to discuss with you anytime. It’s tough to break through some of the noise and teaming with others is always a good option.

    Good luck. Susan

  • @susanhand Thanks so much! I found your FB page and “liked” it. ;)

  • Hi Stephanie, I actually have been freelancing for the past 9 months full-time, but have freelanced in addition to working for quite some time now. It’s difficult, but definitely possible. 

    My first client is actually a restaurant that I frequented often. I often sat at the sushi bar and conversed with the chef. Naturally, conversation happens, and next thing you know, they are my first full-time client. Lesson: networking, conversation. 

    A big source of work came from contracted work from another marketing agency. I worked from home, and pretty much did the work they gave me, to my discretion of course. I met one of the partners through a networking group, BNI. Any client they wanted to drop for reasons like not enough money being charged, they gave to me solely. 

    The problem with our industry is that it’s really hard to sell ourselves, with no real portfolio, because we have to build trust. Just keep networking, meeting people, do nonprofit work, and it will all come naturally if you have a positive attitude and a sticky personality. 

  • @stephanie-saum

    You’ve gotten a lot of good advice in this thread already, but that’s not going to stop me from adding my own .02.

    One way which you might position yourself as a provider of social media services is connect with local organizations (Chambers of Commerce, SCORE, and other business organizations,) and ask if you could present for free to their members on some aspect of social media.

    I’ve gotten a lot of business over the years this way.

    You should also have a blog and email newsletter (list building is critical for long term success) that you use to help educate your target audience about social media.

    Find out if there are local networking events you can go to and do that.

    As far as pricing goes, it’s wide open. Depends on what you’re doing, where you’re doing it, and how much experience you have. If you have friends running businesses you could have them do some recon work for you by calling other social media providers and asking for a quote. 

    (Some people think this is wrong, but I chalk it up to competitive analysis.)

    Find a couple of places you can do it for cheap or pro bono to build your portfolio.

    Do this all after work, during lunch, etc., so you keep getting paid and keep your benies.

    You’ll know when it’s time to make the leap.

    Good luck!

  • @rich-brooks thanks so much! everyone has provided me such good advice. Thanks for the actionable steps!

  • @rich-brooks  @stephanie-saum

    Great tips, Rich. Pricing was always a thing of interest for myself and my new prospects. I usually do get hit up by people on how much I charge for my services. But, for me, I charge on a case-by-case basis, usually on a sliding scale. Factors that help determine what to charge are 1) likelihood that the client will be troublesome, 2) size of the client and their current position in the market, 3) how often they’re willing to pay me, and 4) how “networked” they are, providing potential referrals for the future. You might want to try that, too, Stephanie. <shrugs>


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