said 1 year, 3 months ago:
@donpurdum Hi Don, I think the style is determined by the goal you have in mind when creating the video.
Vision Critical is a market research firm so telling their corporate story is about getting them big, corporate clients who think Vision Critical is cutting edge and innovative in their approach and advanced in their research tools. So, a highly professional video does that the best: http://vimeo.com/25040862
A more casual video, like my 1 Minute Market Tips, is bottom-basement on production costs because the value I’m selling is knowledge that can be conveyed verbally. My goal is to do a video a day (business day anyway) so the audience expectation on production values is low, but high on content. My goal is to communicate what I know, not display high-tech skills.http://www.youtube.com/user/somisguided?feature=mhee
Great question. I’m eager to see what others say.