Hi…my background is in video and video production. I want to offer video marketing to clients as an additional income stream. I would like to start a thread with like-minded people on here. We can discuss tools, strategies, content, etc and hopefully together we can come up with a comprehensive way of offering this service. 

Hi Debbie…I feel strongly that video will be watched more and more by anyone that is searching for a product or services. I know I’d rather watch a 2-3 minute video on a product or service that read a page of text. Also video does a much better job describing certain that text does. For example; it is much clearer to show someone how to do a push-up rather than describe it in detail in words. Also video is a visual as well as words. This is my thoughts…I subscribe to the theory that men are more visual. may say lazy….;) 

Beth the best tip I can give you is be sure to have great audio. People will forgive fair to good video but not bad audio. 

Beth – for the microphone that you will be using for webinar’s i suggest a USB mic. I have a Blue Yeti and it is great.  http://www.bluemic.com/yeti/ 

You can get the at B&H in New York. http://www.bhphotovideo.com/c/search?Ntt=blue+yeti&N=0&InitialSearch=yes

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@bethnovick I don’t know anything about that particular model but Audio-Technica is a good brand. I do believe Blue is made in the US…not sure about the A/T.

I did a Google search for ‘compare Audio-Technica AT2020 and blue yeti’and found this review  http://technology.ezinemark.com/audio-technica-at2020-or-blue-yeti-the-best-all-round-usb-microphone-31cebfcd859.html  along with many others.

I use video primarily for SEO purposes but starting to produce more “how to” videos for webinars. What program(s) do you like to use for editing?

Recently bought a video training package . My focus this year is to get really educated in video marketing. I would much rather watch a video then read everything.