I am wondering what kind of advices should I give to our clients when talking about Valentine day promotions. It’s just a too good marketing event.
How to start to think about what to promote? Can that be true that even unsexy products/services can make a valentine day promotion?

My husband and I have a carpet cleaning business and we promoted how much we love our customers and gave them a special Valentine discount.

Listen to @jeniferswanson (I know, I once worked in a florist shop). Show your creativity instead. How about ”we love our customers all year long–and here are monthly rewards and great customer service to prove it” OR “tell someone you love them August14–and get a gorgeous bouquet at half the February price without worrying it will freeze on their doorstep.” 

You might also do something to cheer those who really struggle through Valentine’s Day and all the “I love you” (or not) stuff. As a company, you can share something of value instead of coercing people to buy. As an individual, you can visit someone in the hospital, call a friend who just lost a loved one, take food to your local food bank, or be a good listener. Sure, Valentine’s Day is a big money-maker, but showing you care is priceless.

Some other ideas,

Partner with a related company near by, maybe a restaurant and give out a coupon for the restaurant. The restaurant could work with you and give out a coupon for your business.

You could also start a tradition of giving a percentage of your revenue to a charity. Maybe your customers could even vote online each year on the ones you suggest.

@debbielynnava You gave me a very good idea! Call to action messages could target single people too… @karenolenick Karen, this partnering idea sounds good! Now I am thinking about selling unsexy products without partnering with anybody. @michellefontaine I will put your idea in the infographic I am editing now.

I have some crazy ideas for unsexy brands:

insurance company: Insure the happiness of your life together! (life insurance)
wellingtons: Take her to a countryside adventure / fishing.
language school: Tell her in multiple languages how much you love her! / Dare for more than a French kiss!
doors and windows: Keep the noise inside the flat!
financial consultancy: Do you know how much a relationship costs?
loan: Every woman wants a diamond on her finger. / She wants to invite 400 guests to your wedding?
furniture store: Moving together? You need a double bed.

Life Insurance – think that could use some modification
A symbol of your love, invest in your future with life insurance.
Show how much you love each other, invest in life insurance.

furniture store: Moving in together? Time to get a larger bed (usually king or queen, not double)

Doors and windows: Show your love. Keep the noise and cold out with new doors and windows.

Financial…: What is the best way to invest in your future?

Don’t understand the other ones enough to comment

In the hospitality world, Valentine Day is huge: restaurants, hotels, resorts, etc. In recent years, instead of focusing on the day itself (Feb 14th), I would always try to extend it, somewhat similar to a Boxing week approach.

You can offer a promotion where it’s “bring someone you love, and that person gets 50% off”. That works well for ski resorts, for example, and the good thing is this promotion basically works for anybody, whether you are in a couple or not. Someone you love can be a brother, parent, grand-parent, friend, etc.

We actually ran a promotion like that in the past, where it was the whole month of February that was featured under the promotion, so it’s always good to look beyond the day itself, and extend the occasion, so to speak.

@zsuzsaszab, starting v day promo in fb isn’t hard enough. But everything depends on the sector/nature of the client business. For example retail/consumer goods business is most likely to succeed in the v day promo while service/professional sector or industrial business can not attract that much of fun by valentine and other such promo. I have recently initiated a v day promo scheme for my client who sell carpets around australia and they are just doing well. You may check it hereLet me know if i can be helpful to you in further area.

@zsuzsaszab if someone gave me a Kindle Fire I’d be happy

Awesome, Zsuzsa. How did you create this? It looks great and has lots of good information! @zsuzsaszab

@zsuzsaszab wonderful work man! Both design concept and the information provided are really nice !