said 4 months, 3 weeks ago:
One of the advantages I see is that you create a profile on Yext and it keeps all your profiles in sync across the directories. If you update photos, that feed goes out to all. Update an offer…fed to other directories.
The directories for the most part are all the mainstream directories businesses should be in anyway. Yelp, MerchantCircle, CitySearch, Foursquare, Mapquest, and many more. I have an updated profile on 141 directories now. Granted, to your point, some may eventually be Google slapped or may even be of marginal or no value at all. I tend to keep a little more positive minded. I need client and need to be in front of them as often as I can…regardless of their favorite tool.
If it starts to do any harm at all, you can selectively opt out of any of the directories and of course not renew the service next year. I’ll measure carefully.