Are Free Business Products Hurting Your Professionalism? (5 posts)

  • Should a business use Windows Office Live? It is free, but does it give an appearance of un-professionalism? Is there a way to have it there for free but get there by re-direction?

  • @deairby

    I think that’s a challenge for any free product that a company uses. I’m always amazed when a person gives me a business card and on the back it says, “For Your Free 50 Business Cards…”

    To me it says “I’m not really that vested in my own success.”

    The same goes for any business card that has an AOL.com email address on it.

    That being said, I use Facebook, Twitter, and YouTube among other “free” social media platforms to promote my business. All my videos say YouTube on them, so I guess some platforms seem OK to me and others don’t.

    What does everyone else think?

  • What if you likened it to cutting coupons? If you save money on something, does that make it “less” valuable? Isn’t “50 free business cards” better than homemade ones?

    As a nonprofit, I leverage as many free opportunities as I can. We use OpenOffice.org, Google products (docs, G+, etc), Facebook, Twitter, and LinkedIn (all free) but that doesn’t mean I jump on every one … I use the same kind of research I would if I was buying a product.

    I’ve also bartered, too. For example, I have partnered with a InLinkz in a way that allows us to use their link-collecting/sharing protocol on all of our book reviews on the website, and we give them ad space on the blog and website.

    I guess I say all that to say, I don’t completely dismiss a company … particularly a small / new / emerging business just because their cards (which most likely will get tossed in a pile or thrown away) aren’t “high end.”

  • I have created a number of Microsoft OfficeLive Web sites for friends and for customers, and I have a site myself so I can demonstrate how easy it is to use/update. All of these people needed a quick way to establish an online presence and all but one have gotten more customers through their Microsoft OfficeLive Web site than any other method, so it would seem this was good enough. An added note: for those who were familiar with Microsoft Word, the ease of maintaining the site themselves is as attractive as the price.

  • @deairby – When it comes to websites, professionalism comes first.  Anything that possibly takes away from that professionalism can hurt your credibility.

    Considering how inexpensive some of the alternatives are as well as the benefits they include, I would think first about how you want your site made.

    I rebuilt my website this summer in Wordpress and have it hosted on Bluehost.  I think I pay a whopping $5 per month for the hosting.  That is about 60% less than I was paying for another system earlier that was template based.  The template based system did not allow me to do everything I wanted and also had horrible SEO returns because I could not customize the tags and such.

    I highly recommend Wordpress.  It is completely customizable and has great SEO returns – and is very user friendly.

    Also – I am not sure how Windows Office Live works, but if you cannot have a domain that is all your own then skip it.  For example, there are two versions of Wordpress… on one my domain would be http://www.todaysvirtualedge.wordpress.com and on the other my domain IS http://www.todaysvirtualedge.com.  The existing domain belongs to me and also aids in SEO.  So make sure that the domain name is not a subdomain of the company you are using.  (I hope that makes sense)

    @rich-brooks – When I first started my business, I obtained the free business cards BUT paid the extra $2 to have the printing company name removed from the back (it was completely unprofessional to leave it on there).  What I didn’t like was that the cards were a bit of an odd-size… if you added yours to a stack of regular cards, the cards were shorter.

    I quickly changed over to a local printer who I love and who makes “normal” sized, professional cards for me.

    As for other software, there are a lot of free systems out there that I use.  I am a one-woman business so I have to watch where the money is spent.  Obviously the social media sites no one would blink an eye at.  As for other software, most of the time my clients don’t know I even use it because I use it on the back end.  So it doesn’t really matter if it is free or not.


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