said 1 year, 4 months ago:
@seancookceo-salyrisstudios I think I’d go with a case study style webinar for your type of subject personally.
I may be the odd one out there, but I love learning what has worked for others as it gets the wheels in my head turning about how I could migrate it to the project/business I am working on.
Lately, the most interesting webinars I’ve been on have included audience survey questions as well as give away items.
To get people to join, I would probably go with an offer that one of the participants will get a full review of one of their current systems. The offer could end up being expensive, but my guess would be that the lifetime value of your clients is probably pretty high so it could be worth it.
At the end I would offer a phone consultation to see if there’s a fit. Rather than trying to “sell from the stage” let the participants know that you may not be a great fit so it’s best to chat to make sure there is one.
You may want to check out http://www.paullemberg.com as, although I’m not sure it’s a direct match to what you’re doing, he’s got a great way of presenting and drawing an audience in and moving them to want to take action in small steps.
Hope this was a little helpful. I don’t know your industry very well, so I may be totally off but hopefully it will at least get the wheels turning for you.