said 1 year, 5 months ago:
The Mobile Market Place is still evolving and will continue to evolve as Smartphones become smarter and Smartphones users become more demanding.
If your looking for Mobile suggestions of sites to follow, you might consider following us on FaceBook and Google+ where we post articles on Mobile, how other businesses are using Mobile, what is working for them and more.
If your just starting out, let me offer these suggestions:
For now, Small Business has several choices to market their product and services to customer and prospect SmartPhones, even the older Mobile phone.
A good place to start is asking yourself, what kind of Message do you want to deliver to your Mobile followers because your message will help drive your platform choice. Here is a brief summary to help choose a platform.
Mobile Apps: By far the most expensive choice of Mobile Marketing is a Mobile App as you will need to hire a developer to create, test and Market your App. The more functionality and features you want will obviously will drive the cost. According to an article in the Harvard Business Review, building a mediocre App is just as bad as selling a mediocre product and consumers don’t react well to anything wasting their time. And to complicate things and drive the cost up more,. your Apple App won’t run on an Android device and the same for Android Apps on Apple phones. Finally, there are still a lot consumers still running on the older Mobile phones, you should take this into consideration in your choice as these consumers won’t be able to run the App.
Mobile Website: A Mobile Website is designed to fit the small screens of Mobile and SmartPhones. Mobile Websites can be viewed on virtually any Phone as long as they have data access and a Web Browser installed. Your approach to a Mobile Website should be concise and brief. Your Mobile visitors are on the go and all they just want are just the facts.such as location, contact Info, what products and services you offer and other critical info for people on the go. Google is reported to be updating their search engines to accomodate Mobile Website results in searches from Mobile and Smartphones, so having a Mobile Website to go along with your regular Website is worth considering.
Text Messaging: If you want your Mobile followers to be notified of special promotions, discounts, coupons and time sensitive information, then a Text Messaging platform makes a lot of sense. Unlike a Mobile App or Mobile Website, Text Messaging pushes your message to opted-in followers directly to their phone in minutes from when you send it. Our platform includes the advanced features that Text Messaging has to offer such as Appt. confirmations, Mobile Couponing, Text to Win Contests and more. It even gives you the ability to create your own Mobile Web Pages with a helpful wizard that allows you to add your logo, product pictures, links and even YouTube video links that can play on the Mobile Device.
I hope I’ve give you a some helpful information and Food for Thought on the Mobile Frontier. If anyone has any questions, just send me a message and I would be happy to try and answer them.