A colleague (outside of my department) mentioned to me yesterday that we should look into Pandora advertising to reach our market. I haven’t been on Pandora since Spotify launched in the US but I am curious, have any of you advertised across these channels? Were any significant results found? I am willing to try out different methods of reaching our marketing through testing, but I am hoping someone may have insight to share on this form of advertising? 

@trudy Thank you for replying Trudy. I am hoping to also hear from someone that may be able to speak to their own experience in advertising with Pandora. I know they used to target ads based on music listeners and since our market would be so broad in terms of musical tastes I am wondering how effective it may be.

@alexandrabriggs @donpurdum @trudy  I listen to Pandora frequently, and do hear the ads. I do not pay for advertising, and for my business I doubt it would be a good fit.

So, I can’t answer your question.

One thing I would ask is if they have a way to demographically segment their audience. Since listeners “create” their own channels, it is likely that your demographic might be better isolated because it is more specific than a traditional radio station. That might be a big advantage in lessening waste circulation.