said 1 year, 2 months ago:
If you’re looking to use Twitter, you’ll want to find out who the influencers are in the industry. There are a few saas companies out there that can help you identify influencers however you can use Twitter’s search feature as well but will take much more effort.
I would include looking into radian6, mpact (mblast.com), traackr or sysmos’s heartbeat. Or if you have a tight budget you can try a hybrid approach and use a few different sites like klout, Twitter search, tweepsearch and a few others.
Identifying good blogs can be a little tricky because there are a lot of spammy blogs out there that just post articles to make money on selling ad space or links.
I like to set up my Google Alerts to include blogs that do posts about specific keywords, perhaps in your case on “patio storage” and then just check out the blog. You can download a tool for your browser called seo quake (make sure you’re browser specific) and you can see what type of alexa rank they have, page rank, etc. and do a thorough visual inspection. Read some of the articles, look to see if they have any links within the text that are ads when you hover over them, see how many ads they have on the page, etc. Most of the time I can see whether or not I would like to associate my business or a clients with 1 min.
I think you have some good ideas here but developing a strategic approach that includes every objective/goal you have and then planning how you’ll achieve them will really be helpful. I personally use mindmaps. They’re ridiculously helpful. My personal favorite is http://www.mindmeister.com/ but any will do.
Let me know if you need any help getting started.