Twitter – does it still work for you? (8 posts)

Topic tags: Spam, Twitter
  • I recently read an article (and did not keep the link) stating that over 50% of tweets were useless (spam or “I just ate breakfast” tweets). 

    Is this something that people are seeing in their businesses, or is Twitter giving just as much value as it always has?

  • @richardmclaughlin

    I would put that number closer to 95%. :)

    However, there’s always spam. I think it’s all about who you’re listening to. I still get great value out of Twitter, both personally and for business.

  • I read and post a bit, but not that much… To many other channels that I feel are more interactive and help more.. Like these forums :)

    @richardmclaughlin @rich-brooks

  • I do see an awful lot of those type of tweets in my stream, but there’s an awful lot of tweets with links to great articles/blogs too.  What I don’t see very often are tweets that encourage comments.  I’m still not sure that people really understand Twitter … I hear people say ‘oh you mustn’t sell on Twitter!’ and unfortunately they seem to think that means you just talk about the weather and what you’re eating.

  • @karenjames yeah, the weather is (usually) just as interesting as a bad sales pitch.

  • @richardmclaughlin Twitter can definitely be empty and repetitious; however, for my association, it’s a good way to reach some members and interact within the Hispanic market. Our following has been slowly growing since I took over the account in January of this year. There are conversations among the group at times. I can’t say if it’s helped increase our membership; however I do know that someone we’ve been interested in adding is now attending our conference.

    Twitter is not the be all, end all as with any SM platform. It needs to be part of your overall communications and marketing strategy. 

  • I agree that perceived spam and ‘i just ate breakfast’ tweets are becoming less effective because of the clutter. But my client’s use of twitter nowadays center around customer service rather than generating awareness. Replies to feedback, personalizing their services, and the general monitoring of opinions still add great value. 

    At the end of the day, @rich-brooks is right. There will always be spam. You can’t control what your followers have on their timelines and hence cannot guarantee that your tweets or products will not be lumped together with the rest of the ‘useless’ tweets. But having an accessible face to your business via twitter still adds great value to me. 

    @kc_kreative i couldn’t agree more :)

  • I don’t have hardly any junk in my stream.  At least not when I do go there to RT and check, which is several times a week.  I use Hoot Suite for twitter and sometimes tweetdeck on another machine.  Also have Rockmelt to help me keep track of my stream.  I do find it useful for my own needs and find many business people to collaborate with on particular projects. 

    I do tweet everyday for the most part.  I find that business on twitter is harder to gauge but well worth the effort.  It’s quick and easy and you are not required to reply to many tweets like you are expected to do at FB and G+.

    I agree with @rich-brooks in that it is good for business and personal.  But, I also think you have to pay close attention to get that from twitter. I do not tweet what I’m doing if there is not a link to include.  I DO thank folks with tons of followers for RT’s and sometimes for mentions.  I suppose it’s all in what you value, in the long run.  Likes or followers?


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