said 7 months, 3 weeks ago:
@rich-brooks I think, like all things social, it depends on how the number of followers feeds into your fundamental objective. If, for example, the objective is to drive meaningful engagement, having a trillion (I exaggerate, of course) followers who don’t speak your language, don’t need your service/product, retweet garbage, are essentially groupies, etc, will not help your objective.
I have followers who fall into those categories, by the way. I didn’t elect to have them, and I’ve found it too time-consuming to weed out “unwanted” followers. I wont be surprised that those groupies are paid to follow — for list-gen and other reasons.
So, for me, the count of followers is essentially irrelevant.
As we all know, genuine engagement, on- and offline, is driven by RELEVANCE.
I will take a few quality followers over an abundance of irrelevant groupies any day. I will welcome the proposed metric if it translates into a better measure of engagement.