Is it OK to mix business-related tweets in the same Twitter account as opposed to mixing personal and business together?

I see both types of activity, and am curious how others feel. I don’t mind, because in my personal opinion, I like seeing other aspects of how people feel, what they like, etc. It’s much more humanizing to me, and lets face it less work than managing two accounts.

How do you feel? How big is the benefit of exclusive accounts?

I think people like to see that you’re human with posts about your life, but you still need to filter what you share if you’re using Twitter for business. 

My opinion is that separate accounts are too difficult to manage.

@joanmuschampfagnani

I think it depends on who you are and your personality.

I have two (main) accounts, @therichbrooks and @flytenewmedia. On my own account, I mix work and play. Play could include things my kids say, pictures of skiing, discussions of the zombie apocalypse, or anything else I’m thinking about.

The flyte one is almost entirely work related.

My account has a lot more followers, for a lot of reasons: it’s more active, more interactive (more conversations), and I hope because people like to connect with a person more than a brand.

Ultimately you need to decide what you want to share and how you want to build your brand.

Thanks for the great information everyone. I’m just starting my twitter account and this gives me some things to think about with my twitter strategy. I think I might lean towards adding a bit of a personal touch to my twitter content but not to the extreme of telling about every detail of our family life.

i think including a little personalization makes your tweets more human.  WHo wants to follow an autoposting robot anyhow?

Happy New Years!

Peter

@joanmuschampfagnani I have two Twitter accounts but I rarely tweet on my (locked) personal one. As for my business/career account, I do mix in a little bit of personal where appropriate. For example, my family and I went to see ICE! at National Harbor and I tweeted about it. Interestingly enough, Gaylord National was monitoring the ICE! keyword and I received a reply tweet  

Now it will be interesting to balance a new work account along with my personal one starting in January. I often see personal accounts with a disclaimer such as “these thoughts are my own” etc. if they mention their company in the bio. What is the community’s thoughts about this?

I agree with most of what is said here.  It is important to share some personality in your Twitter profile – but how much is up to you –  I would always think before hitting the send button as @lindsayhunt says.  Some people just share too much!!

If you are tweeting as your business then be aware what you say reflects on the brand of your business.  You also need to be aware what your audience wants to hear and why they are following you.