said 1 year, 4 months ago:
@atlantarobin Bonjour Robin,
My field of expertise is travel marketing, as I’ve spent the past 17 years working in this niche: ski resorts, Club Med, trains, hotels, etc.
Although I spent all of my career on the “client” side, moving up the corporate ladder from sales representative to my latest gig, as 3-year mandate as VP Marketing, I am now freelance-consulting. Areas of expertise: strategic planning, relationship marketing (CRM & loyalty), branding, social media strategy and execution.
In case you missed it, here is a recent infographic on how travel marketers calculate ROI, which is very interesting if you are in the travel & hospitality world. Enjoy!