E N Brown
said 7 months ago:
I have a friend online (whom I trust – Joy Schwabach) who is a journalist for print and web and her husband is a financial analyst and reporter of such. Recently she posted this item at SoftCity:
The Numbers Report: What Sells
“This is pretty interesting: Contrary to our impression, and perhaps that of many other people as well, only one percent of online purchases are made from social media sites like Pinterest, Twitter and Facebook. The main route for online purchases is by directly visiting a company’s web site. The second most common path comes from links that appear when you do web searches. You know: all the choices that come up on the screen. In third place are advertising links in search results you often see on the right hand side of the screen, as they are in Google. For repeat customers, email is effective. Thirteen percent of purchases by repeat customers were the result of an email link. If you bought from a place before, you’re a prime candidate to do it again. The study is from Forrester Research.”
The Name of the Study:THE PURCHASE PATH OF ONLINE BUYERS IN 2012
Study Synopsis:“In 2011, Forrester partnered with GSI Commerce and its digital agency True Action to evaluate how shoppers touched various marketing touchpoints, such as paid search and email, prior to completing a transaction online. To understand if those behaviors have changed in the past year since the introduction of new mobile devices and new social networks, we examined the data for 77,000 consumer orders made between April 1 and April 14, 2012. In spite of changes to the eCommerce landscape, consumers continue to be influenced by the same web marketing tactics in largely the same ways.“
So, what’s your take on how this numbers report and study will effect your online biz attitude?