said 10 months, 4 weeks ago:
Thanks, all! @talkfusionassoc: this is a problem a lot of us struggle with. Unfortunately, unless you’re Mark Zuckerberg, chances are you don’t own a social media platform.
I’d recommend leading people to an opt-in email list where you can start to have a more intimate conversation with them that’s less prone to distractions. For FB specifically, try using a 3rd party tool that lets you create custom tabs w/an email sign up, and create a compelling call-to-action / email bait to build your list. On our own blog it’s a free download called “The 11 Biggest Mistake Small Business Bloggers Make” which has an email registration requirement.
@toulavictor Are you using Google Analytics? Although it’s robust, you can focus on just a few important reports to give you insight into how people found your site and their behavior once they got there.
@annfurnivall I’d focus less on understanding everything about FB and just continue engaging your audience (and building your list!)
@jasonwiser Definitely a challenge I struggle with, too! I’m trying to do a better job blocking time out for SM and for NO SM!! Let me know when you discover the secret.
@bobandkimber I think it’s a combination. We post tons of free content for people (and for SEO), provide some content for the “price” of an email newsletter/list building, and still other content we charge money for. It’s about finding that right mix for your business.
@ptwylie Repurpose, repurpose, repurpose!
Thanks everyone for the responses. I just posted this week’s TOTW, which is on podcasting. Would love your take on it!