Hey all,

What’s your biggest social media challenge today?

Is it around content creation? Building an audience? Turning fans into customers?

Maybe it’s about a specific platform, or dealing with unhappy customers who are tweeting their complaints.

Whatever it is, let’s share it here and maybe we can help each other out.

I’ll start: my biggest challenge is finding the time to keep up with everything. Despite trying to use an editorial calendar, I often just let certain things drop. (I just realized I haven’t written my June newsletter, which usually arrives the first Tuesday of every month!)

OK…now it’s your turn!

Hi All,

Analytics is a major concern. I run a small business and just need simple bottom line reports, but there is so much data to process.  Most tools I’ve tried are too complex. Any suggestions? 

time management! Without question. Balancing how much to spend of social media doing client acquisition, and basic maintenance. And when you get lots of clients, how to keep up with the work without losing traction on SM. It is a balancing act. 

Tracking… is it better to just offer your business information without capturing your visitor’s information or require a visitor to register?  Some teach to always drive traffic to a “capture page” while others teach driving your traffic to good content and if they are interested they can contact you… so what’s your take  

Aye just keeping up. Without a doubt keeping up is the biggest challenge I have since the advent of social media and blogging has compounded the need for more and more content has really demanded much more of my time.

@rich-brooks hi rich…i  dont  see why   looking for  more  understanding  would  be  unhelpful  ..i like things to make sense……we  have a huge faceboook  thing  going on….  bringing in   lots and lots of   buyers…..  i want to   use every feature  the  best i can….and  not  fall  behind  in any part ……

..being un  curious  would  be wierd….if  that were the case i would still be  doing  snail mail….maybe im missing your point….i liked this thread….

@annfurnivall

I’m not saying you shouldn’t strive to better understand the tools you’re using…I’m just suggesting to put your focus on engaging your client, NOT on every tool on the swiss army knife.

Unless you’re planning on becoming a Facebook marketer, you should focus on the tools that best help YOU (and your customers), rather than becoming someone who understands how every single tool on FB works. Something that even a Mari Smith or Amy Porterfield would have difficulty keeping up with! 

Turning fans into customers has to be one of my largest challenges. My second largest challenge is keeping up with all the new social networks that come into play. Making sure to focus on my top 3 is easy, but then doing anything on the others that come out can be difficult.

I love all these comments. And to some of the concerns above we are building/writing a program to address all of the time management, contact management, 1000+ social media sites concerns. Its going to simplify on line life.

As Jason said, time management – social media takes up soooo much time. Necessary it maybe but it’s much too time consuming. I also find that there are too many people posting feel good messages on FB and that Twitter is far better, so is Pinterest. I’d be interested in other people’s feedback.

Oh…and “getting” Google+. [[Eeeeee]]-Elana

The overall use in regards to implementing Google+ into strategy. It changes frequently, which means that the user demographics change too. One example is Google Pages. All Google Places accounts will be moved over to Google Pages (if the page Admin doesn’t do so first). Then there’s the Hangout, Google+ Teen, Google+ Events, Circles, Messenger…just feels like a lot. Also haven’t been able to find a good mobile App that encompasses all the features. Most users are primarily mobile; including myself. Read an article recently about how most people join briefly then just stop using it due to “confusion.” Made sense. I’ll find the article and post it.

Just reading through all the comments makes me feel so much better already!My major challenge: TIME.In my B2B companies most clients seem to be on Linkedin and to connect with them requires a lot of time and expertise (answering questions – building reputation and branding etc.)

Also – keeping up with the constant changes in the social landscape. For example Google+ … is this a new channel for unique content? Or is it another channel for the same content which can be automated? (after all- not everybody is on every channel.)

But the biggest – super – challenge would be “how to turn readers into clients”. We provide a lot of content on a regular basis and have people that read it. But how can I improve the writing style in such a way that it improves conversion… back to issue nr. 1: time…

Sometimes I just feel I’m going around and around in circles.