said 1 year, 4 months ago:
@rich-brooks Ideal customer, in 10 words or less? OK, here I go:
Brand advocate, loyal, high margin & low maintenance.
So there. Do I get a bonus for nailing it in 7 words??? Jokes aside, allow me to explain:
Brand advocate: a customer that likes the product and service enough to share his experiences with friends, colleagues and relatives. Word-of-Mouth rules!
Loyal: repeat business is more profitable than always trying to acquire a new customer. Loyalty is not easy to achieve, even less to maintain, but it’s the ideal we need to reach in conducting business.
High margin: yup, the ideal customer is the one willing to pay the right price for a product or service, not always bargain hunting (nothing wrong with this every now and then, but something is wrong when it’s the norm)
Low maintenance: some customers are good in theory, but then they suck the life out of you and your whole call center staff with repeat calls, letters, and so on. Ideal customer? He or she buys, doesn’t complain, and keeps doing so. Sure, they will provide feedback when something is unusual, or a service not rendered, but they are not toxic per se.