said 1 month, 3 weeks ago:
Hi Rich! Here’s my 2 cents worth…
In creating stakeholder engagement programs, the concept of a persona has been very useful for me. I’m not necessarily using it to sell something as @mitch-rezman mentioned, but more to ensure that I address the issues that a particular group or client may be interested in.
I find by having a persona, I can communicate more specifically, as opposed to having an idea in my head and wondering if I have addressed all the issues for each stakeholder we have. As @judithgotwald noted, there is a serendipity in speaking your own voice (one to many) vs. having to craft a corporate voice for customers (many-as-one to many).
So my take on how to respond to your question, @rich-brooks, is to start at my whiteboard and list who my customers/stakeholders are, and list as many things as I know about them demographically and psychographically. The more we know about who they are, the better we can appeal to what they need or want. Whether you name them, as @amyhallbiz has, is a matter of choice. It’s a matter of seeing your business through their eyes- how can you make their lives better?
And really, isn’t that what good business is about?