said 1 year, 2 months ago:
This is a topic I care about quite a bit — it’s central to what we do.
It’s essential to be posting regularly. The comments that raise “out of sight, out of mind” are spot on. If you have followers in different industries or different time zones, you need to be present over the course of the day.
Having a publishing schedule isn’t a bad idea. It lets you know what you want to say in advance, brings some thematic structure to your posts, and gives your community something clear to focus on.
We try not to use third party APIs for our posts if we can avoid it. The EdgeRank Algorithm on Facebook penalizes you for that and again can take you “out of sight”.
But there has to be room on top of that for the unexpected, for conversations and responses and all the good back-and-forth stuff that makes social media, well, social.
The challenge is finding the right blend that deals with what your business goals are (what do you want people to do, know, or understand) and the nature of your community.
That’s what we’re finding. Thanks for all the rich ideas.