Small Business | Forum « Location Based Marketing (TOTW: 11.4.2012)

Location Based Marketing (TOTW: 11.4.2012) (9 posts)

Topic tags: facebook places, foursquare, gowalla, location based marketing, totw

Rich Brooks said
6 months, 2 weeks ago:
I almost called this post “FourSquare Marketing,” since GoWalla has been absorbed into Facebook and I don’t really see any other competitors out there.
But maybe outside the US there’s more variety in location based marketing (LBM).
Wondering if any of you are using location based marketing–like FourSquare or Facebook Places–as part of your regular marketing mix.
Do you think one could leverage LBM if you don’t have a physical space? Could you use one if you were an outside consultant, or professional organizer who goes to clients’ homes and businesses?
Have you used LBM or plan to in 2013?
@rich-brooks | # | Top
Mike Bruny said
6 months, 2 weeks ago:
I have not used LBM, but could see it being used somehow for different speaking engagements I have set-up at conferences. If folks check into my talk they have a chance to win X.
@ambassadorbruny | # | Top
Planet Zuda said
6 months, 2 weeks ago:
Google Local searches is a great Location based marketing tool, although I don’t see FourSquare as a location based marketing tool. I mean, yes you could use it that way but that isn’t the purpose of it. The purpose is to tell your friends where you are.
FourSquare has been abused and misused more than once. The site that they created to show people just how much information called robme really nailed the point home. Another site called creepy girls around me also nailed the point home. I am not anti-fourSquare I just think people should use it responsibly.
Using FourSquare as a location based marketing tool is an interesting idea, although I am not aware of a feature that lets you search for businesses within a region who just checked in somewhere and then compare them to other companies.
@planetzuda | # | Top
Anne Headen said
6 months, 2 weeks ago:
I thought FourSquare was mainly for businesses such as restaurants, cafes, bars etc and if you were visiting a town you could search for them. How does it work for B2B business?
@acusmartpa | # | Top
Elena Chyzhova said
6 months, 2 weeks ago:
I know that some small buisnesses use foursquare Pages tool to leave tips and show updates to Foursquare users. Even without Place they still can influence their clients
@elena-chyzhova | # | Top
Rich Brooks said
6 months, 1 week ago:
@acusmartpa
That is the primary group that uses it, but I’ve seen plenty of other organizations use it, even if they don’t have a location.
If you are a b2b you could have a personal profile and leave appropriate tips in specific areas.
I.e., you check into a local coffee shop and mention that it’s a great place to have a cup of coffee and review your P&L (if you’re a CPA.)
Or, if you target business travelers you could leave tips at the local airports that promote your business.
@rich-brooks | # | Top
Anne Headen said
6 months ago:
@rich-brooks Thank you for explaining more about Four Square. I understand more about how a B2B can use it now. Cheers
@acusmartpa | # | Top
Moin Shaikh said
6 months ago:
@rich-brooks We are just about to start Foursquare marketing for few of our projects. @acusmartpa I too was of the opinion and belief that FS is mainly for restaurants and cafes, but brook’s ideas show that if implemented in a strategic manner, LMB can generate good results for b2b as well. Thank you!
@moinshaikh | # | Top
Bob Green said
6 months ago:
I use Facebook checkin quite a bit as well as Yelp! and Google Places. I like them all. I do agree that most people use them to “tell their friends where they are”, etc.
Think about this post as a checkin at a Starbucks:
“Enjoying a delicious Vente Mocha while getting some work done. Just finished two new posts for my client http://www.saveonsiding.com , Houston’s Siding Expert.”
You’ve checked in, updated your friends, gave your client a plug and gave your potential clients something to look at to see your work. Is it a stretch?
@bob-green | # | Top