said 1 year, 1 month ago:
This week I want to focus on something that’s near and dear to all of our hearts: generating more online leads so we can grow our business!
For many of us, our website is where “the rubber hits the road.” Where visitors become prospects or customers, where leads are generated and sales are made.
What are you doing on your own website to improve conversions? What tools, tips or tactics do you have to share?
Do you track your goals (conversions) through Google Analytics?
Has anyone tried the Google Website Optimizer (or similar tools from companies like Hubspot) to see what types of offers get more conversions?
What one thing can you share that’s worked for you in terms of of improving the conversion rates at your own site.
I’ll throw one out there: we’ve always had calls to action at the bottom of our web pages, something like “Contact us now for a free consultation” that led to our contact form.
Last year I tried something new. I added a contact form to the bottom of almost every page on our website. Boy did it work! Too well, in fact. Too many people send in inquires that were off target, so we had to raise the bar a little by making the form longer to complete, pushing away the tire kickers.
OK, let’s hear from you! What can you offer to the rest of the club to help us increase our conversion rates? Tips, tools and tactics welcome!