said 10 months ago:
@rich-brooks Excellent topic here, Rich. Like you, I am being by laptop pretty much Monday-Friday, 9-5, so mobile is pretty much early morning when I wake up, evenings and weekends. I must admit I have preferred apps such as Zite which is great to access content that fits my profile and that complement newsletters I receive.
Mobile is also a great way, early in the morning, to weed out my inbox from newsletters and emails, so that by the time I sit down with a fresh cup of coffee, ready to start my “real” day of work, my inbox is already clean and ready to go. Thus, it’s important for email marketers to understand this and have mobile optimized emails or else many more people will start tuning out on the message.