Social Media Examiner | How do you recover from a social media fail? (TOTW: 7/22/2012) | Topic Replies

Stacy Layman replied to the forum topic TOPIC OF THE WEEK: How do you recover from a social media fail? (7/22/2012) in the club Small Business

Fri, 27 Jul 2012 00:38:36 +0000

Stacy Layman replied to the forum topic TOPIC OF THE WEEK: How do you recover from a social media fail? (7/22/2012) in the club Small Business Whoa! Ouch is right... my advice to companies that aren't employing in-house marketing/social media staff is to outsource LOCAL social media experts within key demographic areas. Hiring people that are […]

Thu, 26 Jul 2012 17:53:53 +0000

Brian Mulawka replied to the forum topic TOPIC OF THE WEEK: How do you recover from a social media fail? (7/22/2012) in the club Small Business This is one of those times where speed and honesty are important. The NRA made an almost identical mistake, but they were quicker to fix it so it didn't flare out of control as badly. In both cases, an […]

Thu, 26 Jul 2012 11:17:42 +0000

Oddly and sadly they spiked up about 1K users. :(

Probably just people who wanted to see what happens next, but it's unfortunate that they probably haven't learned their lesson.

Tue, 24 Jul 2012 13:52:12 +0000

Kim Kline replied to the forum topic TOPIC OF THE WEEK: How do you recover from a social media fail? (7/22/2012) in the club Small Business @michaelpingree I agree that the "business as usual" response was not the way to handle it. Acknowledging the error or "mispost", removing it, and posting their plan for not letting it happen again has to be […]

Tue, 24 Jul 2012 13:48:58 +0000

Dea Irby replied to the forum topic TOPIC OF THE WEEK: How do you recover from a social media fail? (7/22/2012) in the club Small Business ooooooohhh noooo! that's terrible... finding a balance is always hard (act fast-be informed) do you know how this action affected them? great question, Rich. @rich-brooks

Tue, 24 Jul 2012 12:08:48 +0000

And I believe that they handled […]

Tue, 24 Jul 2012 03:18:22 +0000

Dawn Chitwood Rivers replied to the forum topic TOPIC OF THE WEEK: How do you recover from a social media fail? (7/22/2012) in the club Small Business Yikes! I had to conduct a Google search to find out more (clearly what the offending boutique should have done.) Modern social media marketing can be a major liability in the sense that in order to stay current, […]

Mon, 23 Jul 2012 22:17:30 +0000

Michael Pingree replied to the forum topic TOPIC OF THE WEEK: How do you recover from a social media fail? (7/22/2012) in the club Small Business In this case, the owner of the company should have apologized and offered their plan of action to try and ensure this doesn't happen again and then they should have SHUT UP.

This was not the time for business as usual.