said 9 months, 4 weeks ago:
The other day, in the wake of the deadly shootings in Aurora, Colorado, a popular blog and Twitter account tweeted out that they noticed #Aurora was trending, and it must be because of their Kim Kardasian Aurora dress.
Followed by a winky emoticon.
It turns out the company in question had outsourced their social media overseas and the company had jumped on the trending topics as a way of increasing visibility.
Personally, I’ve never gotten that particular tactic.
In any case, they “apologized” over four tweets once they realized what had happened, and then went back to pushing product.
Is an apology and then silence the way to fix a social media faux pas?
Have you ever made a mistake in social media? How did you address it?
What should companies–both big and small–do after a social media #fail?