Small Business | Forum « Email and Social Media (TOTW: 1.14.2013)

Email and Social Media (TOTW: 1.14.2013) (8 posts)

Topic tags: email, social media

Rich Brooks said
4 months, 1 week ago:
At a number of conferences I have attended lately, there’s been a lot of discussion around list building, which in our world means email.
Wondering if you have specific strategies around building your email list through your social media activities, and how you manage it?
Or, do you feel that a Twitter following or Facebook fan base is enough?
@rich-brooks | # | Top
Ann at greenoak said
4 months, 1 week ago:
…. if you have brick and mortar clients i would suggest an email list for them,…some people dont do social…and an email list is a great other way to connect… .
.. we have about 4000 on our email list…. we get the names in the store from a sign up sheet or when we have an event and the customers sign up for a prize.. the list is so valuable as it is from actual buyers ..we can email different categories of our list..in our marketing we do facebook, email and even snail mail….. in my iew social definitely isnt enough…and i love social!!!
@annfurnivall | # | Top
Rich Brooks said
4 months, 1 week ago:
@annfurnivall
Completely agree, even if you’re not brick and mortar. Bottom line is an opt-in email list is worth 10 times the value of the same sized Twitter following or FB fanbase in my opinion.
It’s too easy to miss most tweets, but you still have to at least click delete if you’ve opted into an email list.
@rich-brooks | # | Top
Amy Hall, Virtual Assistant for WordPress and MailChimp Help said
4 months, 1 week ago:
@rich-brooks Of Course my fav is email. Partly becausenI own it. When Facebook goes the route that MySpace did and becomes a desert, I’ll still have my list.
@amyhallbiz | # | Top
E N Brown said
4 months, 1 week ago:
Hi Folks @rich-brooks @annfurnivall @amyhallbiz —
There is nothing like a great email list. I try to go a step further with sales software to make notes, record phone calls, etc.. But the email list is all about online contacts.
I use Gmail tools to do a lot what needs to be accomplished.
I don’t keep or record email addys in website email, ever. I think those addresses are more secure off site.
Eileen
@supereb | # | Top
Ramiro Rodriguez said
4 months, 1 week ago:
This is a great topic. The biggest complaint I hear about email lists is this:

“I wish I had started building my list a lot sooner”

@amyhallbiz I agree that if Facebook goes down you’ll still have your list! That’s independent thinking
@ricoramiro | # | Top
Susan Hand said
4 months ago:
An email list is like the old rolodex we kept of clients and prospects… it’s just automated and easier to make connections.
@susanhand | # | Top
E N Brown said
4 months ago:
HI @rich-brooks @annfurnivall @amyhallbiz @susanhand —
I left this part out – No, I don’t think a Facebook fan base or twitter followers are nearly good enough. Those associations can help boost your email list but should not ever replace it.
I get caught up on one thing sometimes and don’t answer all the questions asked. Sheesh.
Eileen
@supereb | # | Top