said 1 year ago:
Completely agree with “know your customer.” My customers are older, they don’t tend to use Twitter a lot, especially not for what I’m selling. I don’t do much on Twitter, and wish I could drop it all together.
Actually, I wish I could drop all of them! I understand that a social media presence is vital right now, but I just don’t get a great ROI from it. I am not trusting enough to hire someone to do it all for me, so I do it myself, and it takes a ton of time, effort, research, etc. With my industry, it just doesn’t seem that valuable.
My competitors don’t have it, so I feel I’ve got the advantage of being ahead of the curve in my industry, but that’s about it.