Changing Your Social Media Habits (TOTW: 4/29/2012) (18 posts)

Topic tags: totw
  • Is there one social media platform that you’d really like to drop…either because it’s not bringing you any business or because you don’t enjoy it?

    And, is there another platform you’d like to spend more time with…maybe because you feel there’s a better return on investment?

    What platform would you cut back on, which would you replace it with, and why?

  • What a timely question! I deleted my Twitter and Google+ accounts about two weeks ago so I can focus on LI and FB. Reasons include: Most of my website and blog traffic come from those two sites, I enjoy those sites much more than the other two, I have made great connections, I want to engage with my fan base, I think Twitter is mainly cluttered with spam, and Google+ isn’t keeping the momentum it started with, it seems like it attracts a lot of photographers and many users established a user account but haven’t completed their profiles/pages after joining months ago.

    I was considering deleting my accounts for awhile, and once I did it I felt an immediate sense of relief and a renewed focus on my social media efforts.

  • I use Facebook and YouTube.  My customers are farmers and are not online social fans.  In fact John Deere assigns Areas of Responsibility and we can’t sell new tractors outside our 5 counties.  And all the farmers in those counties know who we are.  My most successful is YouTube and my website.  I have Google Ads and Facebook ads as well. 

    When deciding what social media to use, Know your product and Know your customer.Trudy

  • @rich-brooks

    I have a love-hate relationship with LinkedIn.  I’ve built relationships with around a dozen new clients from using LinkedIn but the amount of inaccurate information that is posted on the boards is disturbing.  I used to participate a lot more but now when someone asks a question, I just message them privately.

  • @rich-brooks

    re: Q1 – Twitter.  I don’t like it for my particular market.

    re: Q2 – facebook.  I get more interaction and more focused fans.

    re: Q3 – Google+.  Companies in my industry seem to be using it more for advertising and self promotion, rather than the social aspect of helpful contribution and engagement.  I would prefer my circled followers to migrate over to facebook.

  • Great question! There seems to be a lot of dropping of social media going on lately. Personally, I spend most of my time on Facebook. For business, I would like to spend more time on Twitter and LinkedIn. I get lots of referrals from LinkedIn and have gained a few really good connections on Twitter. 

    I’ve noticed that on Google+, there may be lots of accounts, but not so many users. Those that are using it, treat it as an extension of Facebook. For now, I will continue to use Google+, but to make more personal connections than business. 

    I would like to start using YouTube more, but I’m not as creative as @rich-brooks :-(

  • @trudyd1474

    Completely agree with “know your customer.”  My customers are older, they don’t tend to use Twitter a lot, especially not for what I’m selling.  I don’t do much on Twitter, and wish I could drop it all together. 

    Actually, I wish I could drop all of them!  I understand that a social media presence is vital right now, but I just don’t get a great ROI from it.  I am not trusting enough to hire someone to do it all for me, so I do it myself, and it takes a ton of time, effort, research, etc.  With my industry, it just doesn’t seem that valuable.

    My competitors don’t have it, so I feel I’ve got the advantage of being ahead of the curve in my industry, but that’s about it.

  • I may be the only person in the world who can’t get excited about Facebook. Of all the social media, I like blogging the best. It seems to have the best chance at meaningful interaction and thought leadership. I approach all the others as necessary distractions. Their major value to me is broadening the reach of the blog.

    LinkedIn is supposed to be valuable for a lot of reasons, but the fact seems that it isn’t used to anywhere near its intended potential as far as forums and so forth. I wonder if professionals distrust it because it is a major business prospecting medium. I think it needs to work on its image. Most people promoting and teaching LinkedIn are teaching “prospecting.” 

  • Twitter, no doubt.

  • GUESS I HAVE ALOT TO LEARN N CATCH UP WITH ‘ COS IT ALL SOUNDS INTERESTING AND INSPIRING. BY THE WAY I AM IFY AND AM NEW HERE.

  • i never  considered  twitter…and linked in doesnt  sound like a good  fit…..ive  mostly  dropped my  blog….

    .so i  work on facebook and now pinterest….  and   thinking about  you tube…..for us, facebook is the  best marketing   decision  we have  ever made..we are  brick and mortar local and all about women!!! and adventurous  shopping…so its perfect for us…

    .i value  the  connections with my  buyers on  facebook and  dont  really want to dilute it with outher   distractions unless im  really  sure….

  • I’m still not sure about Google+.  I can see the benefits of Linked In and Facebook for consumer type products and services. (Although am struggling with Facebook for B2B a bit).

    You can definitely engage better with people on Facebook as it’s their personal space, but still need to understand the Google circles more?  So I would definitely drop Google+

  • I don’t spend a lot of time on Twitter anymore, although I still share websites I find that I think others might like. Facebook is where I interact with my peers and get to know them better.

  • I use Facebook a lot, because this is where people are and where they interact. Not so on Google+. So if I could skip G+, I would do so, but I still keep it for ranking reasons.

    I actually never started a Twitter account – neither for myself nor for my customers – because there are simply not that many interesting things to say several times a day. And I don’t want to spam followers with artificial space fillers.

    I’m not blogging at the moment but will likely start soon for one of my customers whom I want to build up as an expert in her field. By creating relevant and interesting articles in a blog I’m convinced we can improve her reputation and increase her visibility in the market.

    I like Pinterest but in order to be interesting for businesses, there’s still a lot of work to do on their side (for example, enable creation of several accounts)

  • I use a combination of Facebook, YouTube and Pinterest in that order.  I have Twitter, G+ and LinkedIn accounts.  Those three have been useless to me, but probably my fault as I really don’t like any of them.  I do love how FB, YouTube and Pinterest work together so well.  I have the FB account hooked to Twitter so I don’t have to do anything on it, but I am thinking about getting rid of it.  

  • I have a preference for Google+, but I use Twitter, LinkedIn, Pinterest, and Facebook. Since each of these seem to cater to different groups of people, I am refining how I use them to try to fit each ones culture.

    Why G+? I find it easier to use and share from (there are some really great extensions).

  • I would love to drop one but, to be honest, I can not decide which to drop.  There are things that I liked and/or need from all of them.

  • I notice quite a few people would get rid of Twitter.   I think there needs to be more education on the various uses for Twitter.

    For example:  I moderated a discussion back in January and asked the question: Ok, tell me, what is Twitter and who uses it?

    The answer I received from the others at the table:  We don’t know but it’s something that the kids use to keep in touch.


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