Happy Monday everyone!

Today is President’s Day here in the US, so it got me thinking about leadership and delegation.

I know that we’ve got people on the Small Biz Club who are business owners, marketers working for small biz, and also outside consultants and contractors.

What parts of a small business’s social media marketing campaigns do YOU feel can be outsourced, and what parts need to to be done by the business themselves?

Can you outsource your voice? Can you delegate tweets? 

@rich-brooks I’m a virtual assistant and do quite a bit of social media posting for my clients. Clients write the posts and I upload them to the social media outlet they choose usually via HootSuite. I’ll load all their “shameless self promotion” for a month and they go into their accounts and handle all the networking. It helps them with their consistacy.

I recently covered this very topic in a small workshop setting. 

Following is an oversimplification but you’ll get the gist. My recommendation was for the business owners to establish a plan that covers various SM channels. The plan would allow them to set the tone and style, establish consistency, serve as a benchmark and be used as a guideline by anybody who stepped into the role of SM whether in-house or not.
So in answer to your question, everything can be outsourced if needed for as long as you provide clear guidelines of what is expected.  

@rich-brooks I guess I am the “outsourced” person for my association client. After a year, I have the voice down fairly well. Plus there is input from the Board and the public relations vendor. The hard part is finding the balance between professional and personal voice sometimes.