said 7 months, 3 weeks ago:
I’ve always believed that creating good content is the foundation for my business growth. Primarily, I do this through my blog, and I promote the articles on many social media sites.
By promoting my articles on Facebook, Twitter, and Pinterest, I get people to visit my blog. My goal: to have them like my content so much that they sign up for my newsletter.
But what has surprised me greatly is that my webinars have been the greatest single source for new business. People attend one (or more) of my free webinars, and they reach out to me to either help them do what I just talked about, or help them with the social media in general.
I suspect there are a few reasons for this. First, not everyone loves to read, so attending a webinar is a better way for many people to take in information. And with a webinar, they get to experience more of me, hear my voice, and hear me think out loud. It’s a much more personal connection that leads to starting a business relationship.
I use all of the other tools to cast a net and pull people in. But now I make an effort to invite people to attend a free webinar as my main business hook.