said 8 months, 4 weeks ago:
I received a few emails from Twitter as well a couple weeks ago. When Twitter rolled out advertising initially for big brands I contacted them and was put on a list to be notified as soon as they started offering it to smaller businesses.
I recently started advertising on Twitter and have found it to be pretty decent in terms of pricing. You have a daily budget and pay $0.50 + whatever maximum you want to bid per new follower. Default is set at $2.50 which says you can expect 11 new followers per day. Targeting options include: “Around the world”, “Country Specific” and “U.S metropolitan area specific”.
The followers I’ve gained have been interesting in that, according to my analytics, have visited my website, with multiple page views but haven’t seen any conversion as of yet. Being a new advertising platform, it may take some time.
I’ve done tons of Facebook and Google+ advertising for my business and clients with great success but have found you really need to focus your strategy and get your messaging on point in order to drive any type of conversion. LinkedIn I haven’t had huge amounts of success with simply due to the cpc being quite high but have had some conversion. It’s an amazing ad platform for business-related software products.
Overall, I really enjoy Facebook’s ad platform. Targeting is really the key to producing results on Facebook. The more specific you are, the great results you’ll yield.
I’ve heard a few horror stories and have had to clean up a few big messes but found a good strategy can really work wonders.